Kim Holden
1783 East 17th St.
Dallas, TX 75227
(618) 555-2193
kholden23@juno.com
__________________
Objective
Advertising agent for
challenging accounts.
Summary of Experience
· Opened and retained million dollar accounts.
· Developed brand positioning for key company product
lines.
· Developed proposals and submitted bids
· Maintained extensive, nationwide network of business
contacts
Major Accounts
Nike
Irving's
Steakhouses
Reader's
Digest
Employment History
Advertising
Executive 1998 -
Present
Dallas Weekly
Publications, Dallas, TX
Sold advertising space
to a diverse group of clients and built content for three publications. Monitored and provided constructive
suggestions for increasing magazine's circulation and standing in the market. Built lasting relationships with important community
advertisers, which resulted in measurable revenue growth.
Advertising Sales
Coordinator 1993 - 1998
Tri Star Media, Austin,
TX
Supported the sales process
by seeking out potential business opportunities and staying up-to-date on
industry information. Researched
contact, product, and general information on prospective advertisers. Served as primary contact for clients and
advertising agencies on requests and inquires regarding schedules, invoices,
pricing, etc. Managed customer account
database and maintained client contracts and files. Interacted with multiple departments
including Production, Credit, Accounting and Marketing. Conducted ongoing monitoring of competitor’s
brands. Managed territory forecasting,
revenue, and prospect reports. Monitored, tracked and managed positioning
reports. Prepared and maintained sales
and marketing materials for sales team.
Project Manager 1992 (Contract
Position)
Ambrosino Muir &
Hansen (Political Advertising Agency), Washington, D.C.
Scheduled and managed art
work, web and offset printers, mailing houses and freight companies to insure
on-time delivery of political print material for National and State-wide
political campaigns. Responsible for
proof reading all political literature. Responsible for getting cost-analysis
of print and freight
Education
B.A., Business & Communications, 1992
University of Texas,
Austin, Texas
